Making a Name for Yourself

What To Look For In A Marketing Retreat

4 July 2017 by Catherine Barnes

The business landscape is always changing, and to keep up with the changing times, it is necessary for companies to stay in sync with the times. Retreats can fill this need, but not all retreats are created equal. It is necessary to do some research before choosing a retreat to make sure you don't end up with a warm, fuzzy, but ultimately empty feeling or simply pitch-fatigue when you leave. 

Motivation vs. Training

Burnout is a real and serious threat to a company. The daily grind can wear on anyone to the point that they are ready to pack it all in. The proper motivation can help to instill workers with a sense of renewed vitality and vigor, but motivation by itself won't make sure that your company stays in sync with the changing business landscape. Thus, you should look for a retreat that offers motivation and team-building as well as cutting edge training. Or, you could look for a motivational retreat because sometimes it is nice to just come together as a company, renew friendships, and retreat from the ordinary rigors of life. By matching a motivational and/or team-building retreat with a separate training-heavy retreat, you can keep your employees properly trained and nourish their humanity without diminishing either. 

The Pitch Fest

Sometimes a retreat sounds amazing, but when you show up, it is really nothing more a pitch for this product, followed by a pitch for that service, then you walk away with nothing to show for your time. You may even feel like you paid good money for you and your employees to hear a bunch of informal advertisements and product testimonies. While products and services can help a company grow, the purpose of a retreat is to receive training and motivation that will allow your employees to propel the growth of your company. Thus, when you look for a retreat, you want to make sure that it is more than an excuse for a group of vendors to get together and address a captive audience. 

Being informed about what types of retreats are out there and being sensitive to your company's needs, is the best way to make sure that you choose the type of retreat that your company needs. If your employee morale is down, then requiring them to attend a pitch fest or even a training is not likely the way to turn things around. On the other hand, if your employees are not taking advantages of the opportunities placed in front of them, then attending a training may be just what they need. A wise administrator will be in tune with the needs of employees and match a retreat to those needs. 

Contact a company like The Rainmaker Institute​ for more information and assistance. 

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