When building custom software for a business, finding a developer who will provide high-quality work is of the utmost importance. Everyone who hires someone to build a custom software development solution wants them to do a good job. For businesses, though, this is especially important because company processes will be run on this software for years. Any inefficiency or incongruity in the programming could lead to inefficiencies or errors in business practices.
If you've recently made the decision to start your own business providing a needed service to local residents, you're likely feeling excited about what the future may hold—and feeling concerned about your ability to scratch out a living by yourself without the cushion of paid vacation days or employer-sponsored health insurance. Marketing your business early (and well) can be the key to gaining customers, but in today's tech-savvy market, taking out a newspaper advertisement or listing your business in the yellow pages may not be enough.